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©2020 by Lynne Testoni

November 4, 2019

One of the best things about being a freelancer is the fact that you can explore different things – different mediums, different skillsets and different clients. 

I have been working for myself for about three years now – doing a combination of journalism, editing, cont...

October 20, 2017

It always surprises me when people say they don’t have a good profile photo of themselves. In this digital age, it’s really important to have good images – even if you are incredibly camera shy.

Everything is online nowadays – and that means that visuals are vital. Webs...

September 25, 2017

Content is a wonderful thing. It comes in all forms – written, verbal and visual. You can read it, listen to it, or watch it. So often we think of content as being online, such as in blogs or website copy that we forget that people absorb information in many different...

September 14, 2017

In a world where everything is ‘Google-able’, the key to creating sharable, clickable content is to be original.

This is not the era to rehash what everyone else is saying.

Today’s customers are savvy – they can see through a cut-and-paste job. And so can Google. If you...

September 11, 2017

Good content has what we call "a long tail" – particularly when it’s on a digital platform. It lingers out in cyberspace waiting to be found by consumers – when it's done well.

So much is said about keywords and meta data that people can get tied up in finding the right...

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What I now know about content marketing

September 11, 2017

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