The Content Byte
I have teamed up with Rachel Smith (from Rachel's List) to co-host the weekly podcast, The Content Byte, serving up weekly short bites of advice, tips and strategies for freelancers who make a living from using their words.
Just 10-12 minutes every week, these are practical tips delivered in an informal and informative way.
Episode 9: Finding new income streams as a freelancer
Does reinvention scare the pants off you? You're not alone. Most freelancers find their comfort zone, stay there - and hope the work keeps flowing. But at some point, you may need to use your skills to edge into other areas and embrace new income streams - and in this week's episode, we talk about doing just that.
Episode 8: How to keep content writing clients coming back
What makes you absolutely indispensable as a freelancer? This week’s episode is all about our strategies for adding value, solving your clients’ problems and using your knowledge for suggesting other ways to improve their content or their business (and score yourself more work at the same time).
Episode 7: Why networking is essential for freelancers
First up, we just want to say that this episode has a few technical difficulties at the beginning with the sound – but hang in there. Lots of great info about why freelancers should network, how you can network, and the happy knock-on effect: more work coming your way.
Episode 6: How to find experts and case studies
Finding the right experts and case studies for stories – or the right PRs who can get the ball rolling – can be tricky. In this episode, Lynne and Rachel share the websites and resources they turn to when expert quotes or a great case study is required. Our show notes PDF lists all the resources, so don’t forget to download it at the end!
Episode 5: Here are a few of our favourite things
Finding the tools, services, websites and apps that save you time and help you work more efficiently is essential when you’re a freelancer. Here are a few we’ve found over the years and use consistently to get the job done.
Episode 4: What do editors and content clients want?
Filing great copy is a must if you want ongoing work as a freelancer – but are there other ways to ensure editors and content clients keep coming back? In this episode, we reveal what works for us and what’s generally expected these days in print and digital.
Episode 3: Let’s talk money (without freaking out)
Whether you’re quoting on a project, thinking about raising your rates with clients or negotiating for a higher word rate with an editor, talking about money with ease is a critical skill for freelancers. In this episode we talk about researching market rates, figuring out YOUR rate and how to become more confident discussing dollars and cents.
Episode 2: How to find content writing work
If you’re starting out in content writing or have hit a slow patch as a freelance writer, it can be hard to know what to do and where to turn (hint: it’s NOT to low-paying content mills!). In this episode, we talk about the way we use our networks, leverage social media and employ other tricks in order to land regular, ongoing content writing work.
Episode 1: Hey ho hello! Welcome to The Content Byte
Hosts Rachel Smith (from Rachel’s List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies for freelancers who make a living from using their words. We’re shooting for 10-minute episodes, but can’t promise anything because we can both talk the leg off a chair.