Lynne Testoni
Ask a busy person...
After six successful years as a freelance writer and content creator, I have an extensive list of clients and editors, which is pretty...
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Lynne Testoni
- Aug 19, 2020
- 2 min
The power of generosity (and scones)
It's been a crazy few months – and year!
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Lynne Testoni
- Apr 20, 2020
- 2 min
Time for strategic thinking
There have been many things said about this rather surreal time in which we find ourselves, but I have decided that the best approach is...
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Lynne Testoni
- Jan 29, 2020
- 2 min
The power of the network
It is a cliché, but it's true – it's not really what you know, but who. Over my time working in media (and the last three years running...
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Lynne Testoni
- Nov 4, 2019
- 2 min
The power of being agile
One of the best things about being a freelancer is the fact that you can explore different things – different mediums, different...
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Lynne Testoni
- Oct 20, 2017
- 2 min
Why you need a good photo of yourself
It always surprises me when people say they don’t have a good profile photo of themselves. In this digital age, it’s really important to...
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Lynne Testoni
- Sep 25, 2017
- 2 min
The power of the podcast
Content is a wonderful thing. It comes in all forms – written, verbal and visual. You can read it, listen to it, or watch it. So often we...
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Lynne Testoni
- Sep 14, 2017
- 2 min
The importance of the interview
In a world where everything is ‘Google-able’, the key to creating sharable, clickable content is to be original. This is not the era to...
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Lynne Testoni
- Sep 11, 2017
- 2 min
What I now know about content marketing
Good content has what we call "a long tail" – particularly when it’s on a digital platform. It lingers out in cyberspace waiting to be...
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