top of page

Search


Ask a busy person...
After six successful years as a freelance writer and content creator, I have an extensive list of clients and editors, which is pretty...

Lynne Testoni
Jan 12, 20232 min read


The power of generosity (and scones)
It's been a crazy few months – and year!

Lynne Testoni
Aug 19, 20202 min read


Time for strategic thinking
There have been many things said about this rather surreal time in which we find ourselves, but I have decided that the best approach is...

Lynne Testoni
Apr 20, 20202 min read


The power of the network
It is a cliché, but it's true – it's not really what you know, but who. Over my time working in media (and the last three years running...

Lynne Testoni
Jan 29, 20202 min read


The power of being agile
One of the best things about being a freelancer is the fact that you can explore different things – different mediums, different...

Lynne Testoni
Nov 4, 20192 min read


Why you need a good photo of yourself
It always surprises me when people say they don’t have a good profile photo of themselves. In this digital age, it’s really important to...

Lynne Testoni
Oct 20, 20172 min read


The power of the podcast
Content is a wonderful thing. It comes in all forms – written, verbal and visual. You can read it, listen to it, or watch it. So often we...

Lynne Testoni
Sep 25, 20172 min read


The importance of the interview
In a world where everything is ‘Google-able’, the key to creating sharable, clickable content is to be original. This is not the era to...

Lynne Testoni
Sep 15, 20172 min read


What I now know about content marketing
Good content has what we call "a long tail" – particularly when it’s on a digital platform. It lingers out in cyberspace waiting to be...

Lynne Testoni
Sep 11, 20172 min read
bottom of page


