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Lynne Testoni
Sep 25, 20172 min read
The power of the podcast
Content is a wonderful thing. It comes in all forms – written, verbal and visual. You can read it, listen to it, or watch it. So often we...
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Lynne Testoni
Sep 14, 20172 min read
The importance of the interview
In a world where everything is ‘Google-able’, the key to creating sharable, clickable content is to be original. This is not the era to...
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Lynne Testoni
Sep 11, 20172 min read
What I now know about content marketing
Good content has what we call "a long tail" – particularly when it’s on a digital platform. It lingers out in cyberspace waiting to be...
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