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  • Lynne Testoni

Ask a busy person...


After six successful years as a freelance writer and content creator, I have an extensive list of clients and editors, which is pretty exciting. When people hear how much work I am doing, I am often asked if I am too busy to take on new clients and extra projects. But, of course, I am not. I love working hard. Every project stretches me in exciting new ways, builds on my skills and helps me to learn.


I still regularly write for magazines, as well as create website content for businesses, host a weekly podcast, organise photo shoots plus the odd piece of copywriting and social media. It’s a packed schedule, but I wouldn’t have it any other way.


There is an old saying that if you want something done, ask a busy person. And it’s true! I work hard, but I am efficient, and I can usually squeeze in another project, if not this week, definitely this month. I thrive on being busy.


I am more likely to say no to a project because it’s not a good fit, rather than because I don’t have time to do it. I don’t subcontract writing, but I do get help with design and admin, which frees me to do more of what I love – creating content.


I do know my limits, however, and I try to give my clients realistic deadlines. I have sometimes worked the odd weekend in order to deliver on these deadlines, but I don’t mind it. I love writing, so it’s never too much to do the odd weekend or late night.


In addition, with years of experience and a lot of self-awareness, I now work to my strengths. I start the day early and do most of my deep work in the morning, leaving the afternoons for interviews, research and admin. It might not suit everyone, but it helps me to get a lot of work done, and in a way that matches my lifestyle.


So, don’t discount me because I am busy (and successful) – instead embrace the idea that busy people get things done. Contact me to discuss your next project and let me find space in my schedule.


Lynne


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