In a world where everything is ‘Google-able’, the key to creating sharable, clickable content is to be original. This is not the era to rehash what everyone else is saying. Today’s customers are savvy – they can see through a cut-and-paste job. And so can Google. If you or your client wants those all-important Google rankings you have to work smarter. You need to have a point of difference in order to have your voice heard. So often I see companies simply duplicating what is