Content is a wonderful thing. It comes in all forms – written, verbal and visual. You can read it, listen to it, or watch it. So often we think of content as being online, such as in blogs or website copy that we forget that people absorb information in many different ways. This is why that when you develop a content strategy it’s important to cover all mediums, which is why I want to talk about the rise of podcasts. It has been said that Australians are the fourth largest co

In a world where everything is ‘Google-able’, the key to creating sharable, clickable content is to be original. This is not the era to rehash what everyone else is saying. Today’s customers are savvy – they can see through a cut-and-paste job. And so can Google. If you or your client wants those all-important Google rankings you have to work smarter. You need to have a point of difference in order to have your voice heard. So often I see companies simply duplicating what is